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Coupons will always result in reduced profits on the item or items included in the coupon campaign, but the cost of purchasing that product will not change. We talk more about how to use a coupon campaign strategically to grow your business below.

The pros of offering coupons include introducing new customers to your store, introducing new product lines, providing a way to get rid of unwanted inventory to make room in your warehouse or store for newer product, encouraging customers to try a new brand that is more profitable to you or getting customers to come back to your store. Coupons can become a crucial part of your social media marketing provided you use them strategically. For example, one of the best ways to turn coupons into a long-term marketing strategy to encourage repeat customers is to require them to provide their name and email address in order to get the coupon.

That way you can build an email marketing base to encourage their return when offering new products or for other marketing campaigns.

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If your coupon is not an online coupon, require them to give their name and email address to use the coupon at the register. That gives you a way to communicate with them long-term for free using your Facebook or other social media website. You can also create discount offers directly through Facebook. When planning a coupon strategy, think about how you want to use that strategy to improve your bottom line. For example:. Coupons will drive business to your store. The key is to develop your coupon strategy so you know how that discount marketing strategy will either increase your long-term repeat business or increase your sales per customer.

Automated Investing. Small Business. Click through to see Microsoft Store's current promo codes, coupons, discounts, and special offers. Updates regularly with new deals! Did this coupon work for you? Get Offer.

Customers don't even need a Microsoft store promo code. Some verification qualifications apply. Shipping is always free. Discount prices as marked. Discount prices as marked while supplies last. Discount price as marked, no Microsoft promo code required. Get the newest Surface Pro 6 laptop with discount prices, plus, special pricing available for eligible students, parents, teachers, and military with this limited time Microsoft Store promo. Free shipping and returns. Prices as marked. Recent Microsoft Store Blog Posts. Prices as marked - promo applied automatically in cart. Limited time offer with this Microsoft promo.

Discount prices as marked with this Microsoft coupon. Some restrictions apply with this limited time Microsoft coupon. No Microsoft coupon code required. No Microsoft coupon code required, discount price as marked while supplies last with this special offer. Sale prices as marked - no Microsoft Store promo code needed.

Some restrictions apply. Discount price as marked. Discount prices as marked, no Microsoft promo code required. Dig Deeper. Follow MoneyCrashers. Trending Articles.


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Become a Money Crasher! Join our community. Share this Article. Best For: Casual couponers who prefer speed and convenience to exhaustive lists and options. Works With: Malls, national retailers, independent retailers, percent-off discounts. Cons: Eats up phone battery and requires data usage to track your movements.

Works With: National stores, malls, some independent retailers. Cons: May not have as many offers as other apps. Works With: Independent retailers, product discounts, national retailers. Cons: Scanning can be inaccurate, so some cards may need to stay in your wallet. Best For: Loyalty card lovers.

Works With: Retailers with scannable loyalty cards check for a barcode on the back. Cons: Online deals are more reliable, still may need to print out paper coupons. Best For: Couponers who like a more traditional coupon experience.

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SMS Your Online Store Coupon to Your customer's Mobile!

Works With: Grocery stores, paper coupons, product discounts. Cost: Free Platforms: iOS and Android Pros: Helps you tailor a personal shopping list for fewer unplanned and unnecessary purchases, and works with many store loyalty cards, such as Safeway and Kroger. Cons: Some coupons are paper-based, so you still need printer access. It can also take time to set up lists and sync.


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Best For: Managing your grocery list and using coupons concurrently. Works With: Grocery stores, scanned and paper coupons. Cons: There can be a limited number of rebates for a specific item, so you need to upload your receipt ASAP. Best For: Non-couponers who feel awkward getting discounts at the register. Works With: Grocery stores, both national chains and local establishments.

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Cons: Could tempt you to make impulse purchases. Best For: Dealing with a mountain of subscription emails that probably just get deleted anyway. Works With: National and local discounts, daily deals subscriptions. Jacqueline Curtis Jacqueline Curtis is an experienced style expert, and she focuses on getting high fashion on a tight budget.

She writes for several online publications and specializes in fashion, finance, health and fitness, and parenting. Jae grew up in Toronto, Canada, but now resides in Utah with her husband, two kids, and prized shoe collection. Next Up on Money Crashers. Brian Davis. Rent in New York City is notoriously expensive.

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