Better built coupon

Discount codes are the most popular type of email coupons. To encourage customers to spend more, these discount codes sometimes require a minimum purchase. Challenge accepted.

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BOGO discounts are a popular way for retailers to liquidate extra products. You get a frame!

And you get a frame! Everybody gets a frame! Offering a coupon for a free gift with purchase can help boost sales and get people excited about your ecommerce store. By adding a free gift when a customer meets a purchase minimum, you can encourage customers to buy more.

Thanks to Amazon, free shipping has become a given when it comes to online shopping. Still not convinced? Offering free shipping based on a purchase minimum is nice, but free shipping on any order is even better. The main goal of coupons: to attract new customers who are likely to buy from you again later — at full price.

Coupons are a great way to grow site traffic and boost sales, but sending coupons out too often can devalue your business.

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Coupon fatigue is real. In email marketing, segmentation is your BFF.

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Segmenting your email list just means breaking it into smaller groups based on what people have in common. Making things exclusive or only available for a limited time makes us want them more. When we think that only so many people can get something, we view it as worth having. Making an offer exclusively available to VIP customers makes it way more appealing.

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When Spencer and Josh launched their sock subscription service, Socks on Schedule , they ran a giveaway — free socks for a year — to build momentum. Customers shared their email addresses in exchange for entry. This is the form Spencer used to capture names and emails for the contest. Once the contest ended, Spencer ran a campaign to announce the winners and give everyone a discount on a Socks on Schedule monthly subscription. He also wanted to make sure that each customer had a unique coupon code that could only be used once.

To give every contestant their own one-of-a-kind code, Spencer used personalization tags in ActiveCampaign. For each recipient, ActiveCampaign automatically filled in those personalization tags based on the custom fields. What is an email coupon? People really, really love coupons.


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